
The Blioh Team
February 8, 2025
Say Goodbye to Makeup Buying Mistakes & How Blioh Is Changing Beauty Shopping
Ever stood in the beauty aisle, desperately trying to figure out if that foundation matches your skin tone? Or ordered a nail polish online only to find it looks completely different in person? We've all been there, and honestly, it's frustrating. But here's the game-changer you've been waiting for: Blioh, the iOS app that's transforming how we shop for beauty products.
Virtual Swatching: Your New Beauty BFF

Remember the last time you tried to match a foundation by swatching it on your wrist in terrible store lighting? Yeah, not ideal. Blioh lets you virtually try on foundations, blushes, concealers, and nail polishes right from your phone. No more walking around with a rainbow of swatches on your arm or wasting money on products that don't work for you.
What makes Blioh different is its scary-accurate color matching technology. Using your phone's camera, it shows you exactly how products will look on your skin tone. The virtual swatches are precise matches to the real products, taking the guesswork out of beauty shopping.
Building Your Beauty Wardrobe
But Blioh isn't just about trying things on. Think of it as your personal beauty organization system. Here's what you can do:
Keep Track of Your Holy Grails
Found your perfect red lipstick? Add it to your favorites. That way, when you're running low, you don't have to dig through old receipts or scroll through endless Instagram posts trying to remember what it was called. Your perfect matches are all saved in one place.
Create Shopping Lists That Make Sense
Whether you're building a capsule makeup collection or planning a splurge, Blioh lets you create different lists for different purposes. Create an "Everyday Essentials" list for your go-to products, a "Want to Try" list for products you're eyeing, and a "Special Occasion" list for those fancy events when you want to go all out.

Share Your Discoveries (Or Keep Them Secret)
Found an amazing foundation that works for your skin type? You can share your lists with friends or keep them private – it's totally up to you. Sharing recommendations has never been easier – no more typing out long product names in text messages.
Real Talk: Why Blioh Is Different
We've revolutionized the beauty shopping experience with innovative features that truly set us apart from traditional shopping methods and other beauty apps. Here's what makes Blioh your ultimate beauty shopping companion:
The Accuracy is Unreal
Our virtual swatching technology doesn't try to hide your natural beauty or make you into something you're not. Here's what makes it special:
Multi-Light Technology: See how products look in different lighting conditions:
Natural daylight
Office fluorescent lighting
Evening indoor lighting
This feature helps you avoid the dreaded foundation mismatch in photos or harsh office lighting.
Side-by-Side Comparison: Place virtual swatches right next to your actual skin tone on screen. This direct comparison makes it incredibly easy to spot whether a shade truly matches or not.
Texture Recognition: Beyond just color, our app shows you how different product formulations will look - from matte to dewy foundations, sheer to opaque concealers, and cream to powder blushes.
It's Actually Fun to Use
Blioh transforms the often frustrating beauty shopping experience into an engaging and enjoyable process:
Intuitive Swipe Actions: Simply swipe up and down to go through swatches rapidly and see which ones work for you.
Customizable Categories: Create your own organization system that makes sense for your beauty routine:
Sort by occasion (everyday, special events, seasonal)
Group by product type (face, eyes, lips, nails)
Organize by brand or price point
Tag products with your own custom labels
It Saves You Money
Blioh is your personal beauty investment advisor, helping you make smarter purchasing decisions:
Collections & Lists: Keep track of what you've bought and when, so you know exactly when it's time to replenish your favorites.
Value Analysis: See what others think of your favorite products through reviews.
Waste Prevention: Our precise color matching means no more buying multiple shades hoping one will work. Get it right the first time, every time.
Smart Integration with Your Beauty Routine
Blioh doesn't just help you shop - it becomes an integral part of your beauty organization system:
Expiration Tracking: Never wonder if that foundation is past its prime. Keep track of when you bought products and when they should be replaced.
Lipstick Shade Matcher: If you see a color you like, but want to know exactly what product they are wearing, try our lipstick shade matcher in the app
Product Compatibility: Get suggestions for complementary products that work well together, like the perfect concealer to match your foundation or complementary blush shades.
Usage Notes: Add personal notes to products about how they wear, how you like to apply them, or which other products they work best with.

The Shopping Experience We've Been Waiting For
Shopping for makeup and beauty products has always been hit or miss, especially online. Blioh bridges that gap between virtual and reality. You can:
Try products before buying them
Compare different shades side by side
See how products look in different lighting
Build a wishlist of perfect matches
Keep track of what works (and what doesn't)
Share recommendations with friends
What Our Community Loves
Our users consistently rave about how Blioh has transformed their beauty shopping experience. The nail polish feature is a particular favorite, allowing everyone to see exactly how sheer or opaque a shade will be before purchasing. Foundation matching has become a breeze, with users finding their perfect shade matches on the first try.
The organization features have become essential for many beauty enthusiasts, helping them curate thoughtful collections instead of accumulating products that don't work for them. It's like having a professional beauty consultant available 24/7.
Making Smart Beauty Choices
What sets Blioh apart is how it helps you build a beauty collection that actually works for you. Instead of falling for every new release, you can virtually try products and thoughtfully decide what deserves a spot in your collection. It's like having a beauty editor's brain in your pocket.
Ready to Transform Your Beauty Shopping?
If you're tired of:
Wasting money on products that don't match
Getting overwhelmed by too many options
Forgetting which products worked for you
Losing track of your wishlist
Making impulsive beauty purchases
Then it's time to download Blioh. It's free on the iOS App Store, and it'll change your beauty game forever. The best part? You can start virtual swatching right away. No complicated setup, no subscription or fees needed. Just download, open, and start exploring the world of perfect matches and organized beauty collections.
Your perfect matches are waiting!
